RESEARCH

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LIFEPLAN: A Planetary Inventory of Life

ARAÇÁ collaborates with Lifeplan, which is the most ambitious and comprehensive collection of data to date on a wide variety of taxonomic groups that are globally distributed and systematically collected. Despite the fact that an estimated 80% of all Earth's species are still undiscovered, we are rapidly losing biodiversity. Therefore, it is imperative to comprehend biodiversity patterns and processes efficiently while coping with the unknown. Lifeplan's primary goal is to evaluate the current global state of biodiversity and to employ the gained knowledge to make accurate predictions of future states under various scenarios. The project employs modern sampling methods that do not require taxonomic expertise from the data collectors, resulting in directly comparable data from various locations.

Collaborators: Universidade Federal do Rio Grande do Norte; Royal Botanic Gardens, Kew.

THE RED LIST PROJECT

ARAÇÁ is actively partnering with The Red List Project (TRLP) to pioneer a novel approach to global plant conservation, which is essential to heal our planet and restore natural ecological and evolutionary processes. TRLP is a non-profit collective that collaborates with industry partners in the consumer products sector to raise philanthropic donations and generate conservation funding. These collaborations are grounded in scientific consensus and global biodiversity conservation concepts. As part of these partnerships, TRLP is developing fragrances and fragranced products using floral signatures of endangered plant species identified in the International Union for the Conservation of Nature (IUCN) Red List of Threatened Species. Additionally, they are creating new products based on the plant communities that define the 36 accepted global biodiversity hotspots.

Read more at: www.theredlistproject.org/